Earlier I saw this tweet pop up in my feed:
It intrigued me, as did the irreverent and amusing twitter bio, so I looked into it…
Turns out Betfair’s twitter policy is hilarious, just tweet funny stuff that is, on occasion, loosely related to world events and just say funny things like this:
Good stuff, I actually read through a lot of their feed, something I rarely do for a brand! But more than that I had a positive conversation about their brand with another follower on twitter, good work!
Now think about this: They do no reactive work, they provide no customer support or info but they do add value they make me laugh, and I, as a young man who may gamble, am a key market for them, they have got me.
Their strategy is just to have fun, be funny and appeal to their market, it works, it works well. Nice work Betfair.
Follow them here.