Being social without social media, by Jack Daniels…

I like this series of tube ads by Jack daniels, particularly this one:

I like it because it doesn’t try too hard and it’s social, it invites you to interact with the brand, to write to them, it nice because they could have put something there about “tell us on facebook” but that isn’t aligned with their brand, the perception of a small town family business they are trying to portray isn’t aligned with facebook…. I would have even taken off the website and made a bigger deal of their address.

To me this is a simple social action, I like that.

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